July 8th, 2013

Tierra del Fuego brings unique dining concept to Sugar Land Town Square

Argentine restaurant to open first location in continental United States

Planned Community Developers, Ltd. (PCD) announced today that Tierra del Fuego, an award-winning Argentine restaurant, will open this fall in Sugar Land Town Square. The restaurant’s menu will feature classic Argentine-style beef, pork, chicken and fish entrees, salads, pasta dishes, appetizers, desserts, and a full-service bar, including traditional wines.

In true Argentine tradition, Tierra del Fuego will offer a wide selection of wood- and charcoal-grilled cuts seasoned with sea salt, bringing out natural flavors of the meat, enhanced when paired with a glass of malbec wine. For a truly unique experience, guests can order “parrilladas,” an assortment of beef cuts and sausages served on a small steel grill with live coals, allowing diners to cook cuts to their preferred temperature.

Translated to mean “land of fire,” Tierra del Fuego will add unique and authentic Argentine elements to its Sugar Land restaurant, including the use of native woods in its hand-made furniture from Buenos Aires. The dining room’s centerpiece will be the parrilla, a wood and charcoal grill that will be visible to all guests. The kitchen will be enclosed by a glass wall to allow guests to watch food preparation.

Jaime Olmo Rivas, major shareholder and president of Tierra del Fuego Texas, LLC, became familiar with Tierra del Fuego on a trip to Puerto Rico. After dining at the restaurant, he approached Julio Mendez, president of Fraterfood Service, Inc. with a proposal to open a restaurant in Texas.

“After much research into the local area, we excitedly chose to open in Sugar Land Town Square,” Olmo Rivas said. “We felt the variety of restaurants located in Town Square, matched with the population growth and diversity in the area, were a good fit for us. We believe the public will embrace the innovative concepts and authentic hospitality that Tierra del Fuego has to offer.”

Tierra del Fuego will be located at 2110 Town Square Place, and will occupy 7,095 square feet of space. Many of the same menu items will be available at the restaurant’s annex, Fueguito, a fast-casual concept that will be located adjacent to the larger restaurant. Tierra del Fuego will feature multiple large dining rooms and a covered, outdoor patio area with a large asador-style rotisserie grill.

In addition to its extensive menu, the restaurant will feature tango dancing and live music throughout the week, including music by master bandoneonist Pablo Di Lauro. The bandoneon is a popular instrument used in tango music.

“It is a privilege to help Tierra del Fuego establish its first location in the continental U.S.,” said Charles Adams, vice president of retail for PCD. “We’re saving our appetites for opening night, when we’ll be able to taste true Argentine-style cooking here at home in Sugar Land.”

Ruben Morales and Raul Negron represented Tierra del Fuego in the transaction; Charles Adams represented PCD.

Customers rank Tierra del Fuego’s locations in Puerto Rico the No. 1 Argentine restaurant for two consecutive years. For more information, visit TierraDelFuegoRestaurant.com.

For a complete list of Sugar Land Town Square restaurants and retailers, visit SugarLandTownSquare.com.