August 20th, 2009

TRADITION SENIOR LIVING TO DEVELOP FULL-SERVICE RETIREMENT COMMUNITY IN SUGAR LAND, TEXAS

Senior Living Facility Completes Lake Pointe Town Center Master Plan

(Sugar Land, TX) August 20, 2009 – Tradition Senior Living, LP recently announced its plans to develop a full-service retirement community in a resort-style setting in Sugar Land, Texas. The Tradition-Sugar Land will be the first Continuum Care Retirement Community (CCRC) in southwest Houston and eastern Fort Bend County and will incorporate accommodations for independent and assisted living residents, including those needing memory care.

The gated community will be located just off Highway 6 between U.S. Highway 59 and Texas Highway 90A in the master-planned community of Lake Pointe Town Center, a mixed-use development in First Colony. Planned Community Developers, Ltd., developer of First Colony, a 9,700-acre master planned community located in Sugar Land, will sell Lake Pointe West to Tradition pending approvals by the City of Sugar Land.

“The addition of a full-service CCRC completes the master plan of Lake Pointe, which offers a live, work and play environment for all age groups,” said Don Janssen, senior vice president of Planned Community Developers. “Other retirement facilities have been constructed in and around Sugar Land, but none provide the level of quality or range of services offered here.”

“Tradition Senior Living is committed to offering its residents the best value in senior living in Texas,” said Jonathan Perlman, president of Tradition Senior Living, LP.  “It is our attention to detail and five-star service that set The Tradition properties apart from the competition. Nowhere else offers more square footage per dollar.”

The new community will offer resort-style amenities not typically found in independent or assisted living communities, including concierge services, five-star cuisine and spa services in the beauty/barber salon. Custom features including granite countertops, stainless steel appliances and crown molding will be standard in each residence. In addition, The Tradition does not require a large up-front entrance fee typically charged by other CCRCs.

“When you add amenities such as advanced health and wellness programs in a state-of- the-art fitness facility with an indoor pool, security provided by limited-access garage parking and a continuously monitored wireless emergency response system, along with beautifully landscaped grounds, you’ll understand why The Tradition really is the start of something new for seniors in this area,” added Perlman.

The community’s opening is planned for mid 2011. Unlike the majority of senior communities, management and construction are administered in-house with personnel who have corporate-level experience in the senior living industry.

“The Tradition-Sugar Land will provide all of the conveniences of single family living in a warm, comfortable environment, without the burdens of home ownership,” said Perlman.